WALNUT CREEK, CA – March 18th 2021 – MediaJel, a leading provider of programmatic marketing software solutions for regulated industries, is celebrating its third year of helping cannabis and CBD brands identify, reach, and engage target consumers. The company’s proprietary compliant and transparent data management platform delivers precision consumer retargeting and attribution technology via a best-in-class user interface and performance dashboards.
With legal U.S. cannabis and CBD revenue projected to reach $66.4B by 2025, the growth vertical presents brand marketers with a unique and rapidly evolving set of obstacles―regulated product categories, inconsistent state and municipal legislation, unsettled advertising guidelines, and lack of access to mainstream digital advertising channels. MediaJel built its cannabis and CBD programmatic advertising platform specifically to address these frustrating challenges and help regulated brands execute scalable digital marketing campaigns that deliver genuine, sustainable business outcomes.
“Cannabis brands face a fragmented ad market, difficult-to-reach consumers, and a patchwork of changing legal requirements,” said Jake Litke, CEO of MediaJel. “We founded MediaJel with a clear mission to provide regulated brands with trustworthy and transparent programmatic solutions that level the digital advertising playing field and deliver high-quality, mainstream marketing opportunities that generate strong returns on ad spend.”
MediaJel.io’s programmatic marketing excellence lies in its ability to deliver precise, transparent, and ethical data that guide actionable campaign insights and improved retargeting. The platform’s combination of advanced geospatial intelligence, AI integration, and retargeting technologies allows cannabis and CBD brands to launch, analyze, and optimize digital advertising campaigns across connected touchpoints: mobile, audio, video, advanced tv, digital, and social. In addition, MediaJel’s extensive network of publisher relationships provides independent and direct access to well-known and sought-after advertising channels.
“People buy from brands they like, and between every digital ad and moment of purchase, there is an individual person and an opportunity for relationship. Our role is to give cannabis and CBD marketers the most powerful digital tools to precisely locate their right targets, curate better audiences, interpret behavior, and begin meaningful consumer engagement to build brand value, grow their consumer base, and achieve their revenue goals,” said Litke.
With deep experience in programmatic software as well as long-standing media partnerships, MediaJel expertly serves brands across all segments of the regulated cannabis and CBD industries.
“Over the past three years, we have experienced amazing growth and change―in programmatic, in cannabis, and here at MediaJel,” Litke said. “We are excited and proud to be celebrating this milestone in our company’s journey and we look forward to new partnerships, new opportunities, and new ways to serve the cannabis and CBD marketplace.”
MediaJel provides data management and compliant advertising software solutions to help cannabis, hemp, and CBD brands execute high-performance digital marketing campaigns. With Data Ethics at our core, every aspect of our MediaJel.io platform is brand safe for regulated industries, www.mediajel.com.
Scott Smith, Chief Growth Officer