FOR IMMEDIATE RELEASE
Cannabis company is first to use Neurotags to authenticate products and connect with consumers
SAN DIEGO – November 25th 2019- Platinum, a prominent Southern California manufacturer of ingestible cannabis products, has partnered with Label Impressions, Inc., an award-winning smart label, flexible packaging and label printer, to provide NeuroTags’ anti-counterfeit, pre and post-purchase marketing capabilities for Platinum’s line of cannabis products. Platinum packaging will feature NeuroTags QR codes before the close of Q4.
Counterfeit cannabis products were identified as one of the main causes of the recent vape crisis. As one of the cannabis industry’s most prominent brands, Platinum took swift action to implement the best available solution to counterfeit cannabis sales. Platinum hopes to set a precedent through their partnership with Label Impressions Inc. and NeuroTags, creating a new standard for industry best practices.
“It’s a win-win for everyone,” said Platinum CEO, Cody Sadler. “Not only are we calling out counterfeiters, but we’re able to lead by example. We can use this opportunity to show other companies how we implemented a new, fool-proof strategy for keeping cannabis safe, not to mention, find new ways to connect with our customers,” said Sadler.
“After the vape crisis, the California Regulated Vape Coalition vowed to identify a solution to the counterfeit issue by January, 1, 2020,” said Jeff Salisbury, CEO of Label Impressions, Inc. “Platinum is a very progressive cannabis company and wanted to find the best solution well before the January 1 deadline,” said Salibury.
Label Impressions Inc. has partnered with NeuroTags, an AI monitored serialization platform that digitizes physical products to enable supply chain monitoring, anti-counterfeiting and consumer marketing in a single integrated solution. NeuroTags was developed to assist both retailers and consumers identify legitimate products and deliver pre and post purchase marketing.
Each Platinum package will feature a unique NeuroTag QR code that can be easily scanned with a customer’s smartphone. No app download necessary. Once the customer scans the open code, NeuroTags is able to authenticate the product and provide a pre-purchase information experience. After purchase, customers can scan a protected code to receive loyalty rewards and other incentives. Customers are prompted to provide their email addresses, allowing Platinum to directly market to their customers.
Platinum cannabis products are available at participating California and Michigan dispensaries. If you would like to request hi-res images or to speak with a Platinum or Label Impressions Inc. principal, please contact Marylyn Simpson at Marylyn@kipmorrison.com. For more information please visit HouseOfPlatinum.com, Labelimpressions.com or Neurotags.com.